Business
Beyond Google AdSense: Monetizing smaller Web sites
What can small companies and start-ups without huge audience numbers do to earn money from their Web sites? At the Revenue Bootcamp Conference in Mountain View, Calif., panelists discuss pay-per-click ads, and why they might not be the best model for small companies. Rather, they say, finding a single sponsor or targeting a more specific audience could be a better strategy. Panelists include: Neil Chase, vice president of Author Services at Federated Media; Samir Arora, chairman and CEO of Glam Media; and David Kopp, senior director of North American ads at Yahoo. Moderator: Bill Reichert, managing director of Garage Technology Ventures.
![zd-defaultauthor-zdnet-staff.jpg](https://www.zdnet.com/a/img/resize/7087afe5cd89377807bbbc5fd0463fbab2ff251b/2014/12/04/e51c8bfa-7b73-11e4-9a74-d4ae52e95e57/zd-defaultauthor-zdnet-staff.jpg?auto=webp&fit=crop&frame=1&height=192&width=192)