We humans love to root for the underdog -- David and Goliath, anyone? -- and in the business intelligence space, there are a lot of hulking giants.
To address the better-than-a-spreadsheet but not-quite-an-aircraft-carrier market, Ann Arbor, Mich.-based startup GPX Software has released a business intelligence tool suite called Xambrosius that it says is designed and priced specifically for small businesses, e.g. accountants, consultants, and bankers.
(Where's the name come from, you ask? Xambrosius is derived from Ambrosius, one of the names for the soothsayer of Arthurian legend. He's more popularly known as Merlin the wizard.)
The GPX team hopes that its software-as-a-service offering is positively ambrosial (sorry, couldn't resist) compared to a Microsoft Excel spreadsheet, thanks to tools that help forecast balance sheets, income statements and statements of cash flows by incorporating 16,000 private company salaries and comparable information bits mined from the web.
A quick rundown on features:
And here's a rundown in video format:
The three-year-old startup counts neighbor Ann Arbor State Bank as its first customer; the company hopes to add more by going after users of Salary.com, via a partnership struck way back in November.
Dull, or divine? We'll soon see.