in brief Speculation that Microsoft is planning to
shortly relaunch its search engine in Australia under the "Bing"
name has intensified after the software giant registered the
bing.com.au domain name.
As first reported by APC and verified by searches of the WHOIS database, the company has also registered other
similar domain names in other countries such as bing.co.nz and
US-based advertising magazine AdAge reported overnight that
Microsoft would shortly launch the search engine, which had
previously been branded under the "Kumo" name, under the "Bing"
moniker, as its latest attempt to rein in search giant Google.
Any launch in Australia would likely involve ninemsn, since Microsoft has a
joint venture with PBL Media. Microsoft's
existing online offerings, such as its MSN and Windows Live
systems, are already integrated with ninemsn in Australia to some
Microsoft Australia representatives did not immediately
respond to a request for comment.