Bing-powered searches continue to increase

Although Google easily remains the top dog of search engines, Bing is creeping up ever-so-slightly.
Written by Rachel King, Contributor

Google slipped slightly in the search engine market share in August, according to the latest figures from research firm Experian Hitwise.

Although it could be seen as a trivial amount at just a one percent decrease to 65.09 percent of U.S. searches overall, Bing-powered searches climbed by three percent to 28.99 percent overall.

Also noteworthy was Yahoo, which might be suffering amidst other problems as of late. Nevertheless, Yahoo's searches grew by another five percent after climbing by another four percent last month.

Other highlights from the survey:

  • The remaining 64 search engines included in the report accounted for 5.92 percent of U.S. searches
  • One-word searches comprised the majority of searches, amounting to 26.26% of all queries
  • Longer search queries — those averaging five to eight words or more — increased by three percent between July 2011 and August 2011

Last month, Hitwise reported that Google accounted for 66.05 percent of all U.S. searches in July. When accounting for Bing-powered searches alone, that was double the amount of the second place recipient.

However, Bing-powered searches, which increased by one percent in July, are distinguished from Bing.com searches, which when added together forms a much more significant piece of the pie, further pushing Yahoo down in the search market.


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