Box leads Amazon, Microsoft in cloud storage satisfaction survey

While this is great bragging material for Box, the company didn't exactly win by a landslide.

There's a new development in the cloud storage wars, as Box takes the top spot in J.D. Power's 2016 Cloud Storage Satisfaction Report.

The report says that Box ranks the highest among fee-based cloud storage service providers, particularly around the areas of price, storage capacity, variety of features offered, speed of downloading/uploading files, and security factors.

While this is great bragging material for Box, the company didn't exactly win by a landslide. J.D. Power ranked the vendors on a 1,000 point scale, and Box scored 879.

Microsoft OneDrive followed close behind with a score of 872, and Amazon Cloud Drive came in just behind that with a score of 870. Dropbox landed in fourth place with a score of 858, and Apple's iCloud came in last with a score of 846. Google is noticeably absent from the top five.

Image: J.D. Power

The most common reasons cited by customers for selecting a particular cloud storage vendor are ease of use, subscription prices, brand reputation, the ability to sync with various devices, and the amount of storage offered, according to the report.

"It's important that cloud storage providers offer a service that's easy to access and to store media across multiple devices and platforms at a price consumers perceive as a good value," said Kirk Parsons, senior director and telecom, media & technology practice leader at J.D. Power. "Providers that do so -- plus continuously offer new services and upgrades -- are well-positioned to increase satisfaction, customer loyalty and repurchase intention."

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