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Brazil tablet sales drop 32 percent in Q2

Market concentration and phablet popularity prompted the decline, says IDC.
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Written by Angelica Mari, Contributing Writer on

The Brazilian tablet market has hit a new low in the second quarter of 2016, according to analyst firm IDC.

Some 860,000 such devices were sold during Q2, 32 percent less than the same period in 2015. But the number of units sold was 3 percent higher than the first three months of the year.

The average ticket has also gone up: in the second quarter of last year, tablets would cost about R$428 ($132) while devices cost an average of R$443 ($136) in the same period in 2016. According to IDC the tablet price increase for the year in Brazil is estimated to reach 17 percent.

The analyst firm adds that the decrease in sales is partly due to the rise in phablet sales and also to the fact that many smaller manufacturers gave up on the Brazilian market as the local economic conditions worsened with dollar exchange rates in relation to the Brazilian real becoming too unstable.

According to IDC, the expectation is that sales will see a further uplift in the third and fourth quarters due to Children's Day and Christmas - the analyst points out that the focus of tablet manufacturers will be younger users who do not own mobile phones yet.

But overall, the trend is that the market will continue to decline. IDC predicts that some 4 million tablets will be sold in Brazil during 2016, so a 30 percent drop in relation to 2015.

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