After being bought out by Great Universal Stores early this year, Breathe.com has now been bought by Internet service provider Affinity Internet Holdings for £1.75m in shares.
During the dot-com boom Breathe built a brand around "converged" Internet services, combining the Net with mobile phones and other access technologies. At one time Breathe hoped for a £100m flotation. But it was unable to make back massive marketing and infrastructure costs and went into administration in December, taking with it the £50 fees paid by its subscribers for a promised flat-rate Internet access for life deal.
In January Breathe was purchased by GUS, mainly for its e-commerce technology, but GUS was less interested in the Breathe brand.
Affinity provides ISP services that are resold and rebranded by other firms. The company will receive 533,537 shares at £3.28 per share.
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