Bricks to Clicks: Recharging the Enterprise

by Samuel Quek

Singapore, 28 March 2000 - Compuware Asia-Pacific and Interactive Knowledge On-Line (IKO) have developed a 'corporate planner' (planning document) for business-to-business (B2B) e-commerce on the Internet.

The planner (Australian and Singaporean versions), pegged at AU$2,000 will be commercially available from April 2000.

The planner highlights issues raised upon findings based on a recent survey conducted in Australia, as well as another in Singapore polling more than 160 local representatives across major industries in Singapore.

Examining common understandings of issues, challenges, opportunities, and threats from an enterprise-wide perspective, the planner provides a practical framework for developing a B2B e-commerce business strategy and actions plans for implementation.

Both Mr Peter Pritchard, marketing director for Compuware Asia-Pacific, and Mr Aseem Prakesh, CEO of Interactive Knowledge On-line, were at hand to discuss their findings at a media round-table.

"Executives running multi-million dollar businesses or business units cannot be swayed by 'e-hype' or 'e-cliches'.

What they are looking for is not just flashy charts or announcements of mega-deals, but a pragmatic approach to B2B e-commerce on the Internet."

- Bricks to Clicks