But for the very fact that he was the UK opposition's social media and web advisory tsar makes the whole thing scream of irony.
Twitter went crazy for it, and only spurred on the video's popularity, which helped the politician raise over 13,000 views in less than a day. He even took to his own Twitter account to defend himself to others. Arguably, that could be a good social media strategy if you weren't already in the bad-books with your effective employer.
Although the film snippet is often use to rip into others, including news items by members of the public, he said that, "context is everything" and that his "actions have been an unhelpful distraction" and apologised.
It just goes to show that even politicians can sometimes act without thinking of the consequences first.