/>
X
Innovation

Cadbury and the purple trademark

The popular British candy company now owns the rights to the shade of purple it uses to brand itself--just in time for Halloween.
thumb_lg_jwilson_02_140x100.jpg
Written by Jenny Wilson, Contributing Editor on
Image via Flickr / Sudeep1106

The popular British candy company now owns the rights to the shade of purple it uses to brand itself--just in time for Halloween. This marks the end of an 8-year legal fight, filled with controversy over whether Cadbury had the right to trademark a color.

It was a battle that pitted Mars bars against Flakes. After Cadbury applied for ownership rights in 2004, competing company Nestle appealed and tried to make the case that colors couldn't be trademarked. But several years of litigation later, the high court in London found that not to be the case and made the decision to grant Cadbury the trademark. "Our colour purple has been linked with Cadbury for more than a century and the British public have grown up understanding its link with our chocolate," the company said in a statement, welcoming the decision to allow them to "protect our famous colour purple across a range of milk chocolate products."

So enjoy your Cadbury Screme Eggs this October and appreciate that pretty purple on the wrapper. But don't think about using it to wrap and sell your homemade caramels at Christmastime.

[via the Guardian]

Related on SmartPlanet:

This post was originally published on Smartplanet.com

Editorial standards

Related

Programming languages: It's time to stop using C and C++ for new projects, says Microsoft Azure CTO
software-developer-programming-computer-language-jobs.jpg

Programming languages: It's time to stop using C and C++ for new projects, says Microsoft Azure CTO

Slow internet at home? This adapter is the key to faster wired connectivity
replace-this-image.jpg

Slow internet at home? This adapter is the key to faster wired connectivity

Meta's AI guru LeCun: Most of today's AI approaches will never lead to true intelligence
yann-lecun-crop-for-twitter-sept-2022

Meta's AI guru LeCun: Most of today's AI approaches will never lead to true intelligence