Carphone Warehouse is suite on CRM

Dunstone checks in to NetSuite...

The Carphone Warehouse has signed up for CRM on-demand from NetSuite to help it run its Business Solutions division.

Carphone Warehouse has licensed 400 users and said it was swayed by the speed of implementation of the on-demand software as a service model. It will begin by rolling out sales force automation, followed by two further phases of implementation - marketing automation and, lastly, customer support and service.

Alan Rawstron, IT director of Business Solutions from The Carphone Warehouse, said much of the decision rested on the fact server-based on premise software is too "time consuming" and restrictive.

He added: "NetSuite CRM+ offered the only CRM solution that could be installed within an acceptable timeframe."