Citi targets Kindle Fire with special mobile banking app
The interesting twist is that Citi is bypassing most of the fragmented Android ecosystem of tablets from multiple OEMs by releasing a specially optimized app just for Amazon's Kindle Fire.
The app is really the first of its kind. Not only is it Citi’s first app for an Android tablet, but it's also the first mobile finance app built especially for the Kindle Fire.
Literally, every "component, graphic, touch action, button and slider" feature has been customized for the 7-inch tablet’s form factor and modified Android operating system.
Citi touts the program as more than just an account manager, but as a platform with more in-depth analysis and features, including:
- Interactive charts of past and future payments and transfers
- Mint-like features such as analyzing personal spending habits and comparing those habits with general consumer data, among other stats
- Real-time customer service
It's also worth noting that Citi has announced a special app for the Kindle Fire just one day after the heavily anticipated (and hyped) announcement of Apple's new iPad. There is a lot of talk about how the iPad is both the leading tablet in both the consumer and enterprise worlds.
Even though Citi's new app is arguably mostly a consumer solution, it does help provide further encouragement for the Kindle Fire with customers of both demographics -- especially at a friendlier price point.
The Citibank Kindle Fire Edition app is available to download for free from Amazon's Appstore for Android.
Screenshots via Citi
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