Citrix on Tuesday launched XenMobile 10, the latest version of its enterprise mobility suite with the aim of consolidating the app and device management and integrating productivity tools.
XenMobile is Citrix's entry into the crowded enterprise mobility management (EMM) space, which includes VMware's AirWatch, MobileIron, BlackBerry, Good Technology, Microsoft and IBM and its Apple partnership and a host of others such as Samsung's enterprise unit.
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In its release, Citrix said that it redesigned workflow, better integrated apps and layered in productivity features such as email prioritization and private calendar invites. Citrix's take on EMM revolves around content management and productivity via its business apps such as WorxMail, WorxNotes, WorxDesktop and ShareFile. The applications handle everything from document creation to backup to syncing and storing text, images, audio and video to ShareFile, which meets regulatory and security requirements.
Microsoft, a long-time Citrix partner, is also banking on Office 365 integration and Active Directory to be a mobility differentiator. As noted previously, EMM vendors are in a dogfight and it's unclear how important it is to be an independent player. Many vendors are building a mobility stack and integrating it with other products they already sell.
He added that Citrix's XenMobile can land share in EMM because "reliance on a single vendor isn't happening in large enterprises." Why? Mobility is scaling too fast for any one player to dominate.
XenMobile includes the following: