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CompuServe won't play name game

CompuServe won't change its name when it changes its look and feel at the end of this month, the firm's UK office said today.
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Written by Martin Veitch on

Reports stemming from the US last Friday suggested the online service would change its brand name from CompuServe to CSI, in line with three-letter naming conventions from the Microsoft Network's MSN and America Online's AOL, to coincide with the release of a new user interface. Mail would also be sent to a CSI domain, for example, jbloggs@csi.com, the report said.

However, CompuServe UK PR manager Pauline Blakemore said: "There are no plans to change name in Europe or in the US to the best of my knowledge. CSI is a little logo related to a specific [forthcoming] product but doesn't reflect a change of name."

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