Confidential Apple, Samsung sales figures outed in court filing

Despite Apple and Samsung's pleas to keep sensitive data private, the judge overseeing the design patent spat releases a whole wealth of valuable, broken-down data relating to the two companies' sales.
Written by Zack Whittaker, Contributor

You see these numbers? Apple didn't want you to see them, and certainly didn't want Samsung finding out exactly how many iPhones, iPads and iPod touch devices were sold since their initial launch. 

The Apple v. Samsung ding-dong continues as the two technology supergiants battle it out in court. But the two companies continue to see their private information released in spectacularly fine detail -- such as yesterday's court filing [PDF] -- in which Apple's iOS sales figures are paraded to the press like it's a 18th century witch trial.

In total, Apple sold more than 85.9 million iPhones in the U.S. since its launch in Q2 2007 up to Q2 2012. (Since the iPod touch was released at the same time as the original iPhone, Apple sold 46.5 million devices making more than $10.2 billion.) 

Apple made around $50.7 billion in revenue from the smartphones. Since the iPad launched in Q2 2010, Apple sold 32 million iPads in the U.S., totaling more than $19 billion in revenue. 


Samsung didn't escape the public spectacle, however. All in all, 24 Samsung smartphones -- including three Galaxy tablets -- had their sales figures released since their launch in late-2010 and early-2011. 

Because Samsung's smartphone base is wider, the table is naturally larger, but didn't scrimp on the details. According to the filing, the Galaxy S II Epic (4G Touch) was sold to 1.67 million customers, raking in $764 million in revenue since its mid-2011 launch, while the original Epic 4G brought in close to 1.9 million devices at a total revenue of $855 million. 

Samsung sold 21.2 million smartphones in 1H 2012 [PDF], bringing in more than $7.5 billion in revenue.


Considering the Galaxy Tab products are under the spotlight of the court, the figures show exactly how well (or not, as the case appears to be) how poorly the tablets are selling.

For example, the original Galaxy Tab sold more than 725,000 times and brought in $325 million, whereas Samsung sold only 585,000 Galaxy Tab 10.1 devices. On top of that, the 4G LTE version of the tablet only managed to bring in $81 million in revenue from 127,000 devices sold.


In total, Samsung sold only 1.4 million tablets, dwarfed by Apple's iPad figures. It probably goes without saying, Apple remains at the top of the tablet market share with around 60 percent share, according to pretty much any analyst and research firm available. 

The trial resumes later today.

Editorial standards