Customer relationship management projects are notoriously difficult to get right. This IT failures town hall meeting examines why CRM projects fail and presents practical tips to help make you successful.
We’ll discuss issues such as:
What makes CRM projects so difficult
Sales people and their relationship to CRM
Crossing the CRM chasm to success
I will be joined for this event by CRM industry guru, Mike Muhney. Beginning with the co-invention of ACT! Mike has been recognized as a global visionary and powerful speaker on the subject of effective business relationships. He has publicly spoken to over 150,000 people worldwide on improving the way they do business, and he has often been interviewed and written about in numerous global publications on the topics of entrepreneurship, market creation, penetration and leadership, global expansion, and motivational speaking.
In 1986 Mike and a friend co-founded the company Contact Software International and they co-invented ACT! which is credited with creating the category of Contact Management applications. ACT! also has been frequently credited with pioneering today’s CRM (Customer Relationship Management) industry. Released in 1987, ACT! went on to win over 100 awards globally, including numerous PC Magazine Editor’s Choice awards (the “Oscar” of any and all PC Industry Awards), and is still, after 22 years, the predominant Contact Manager with an extremely loyal following, now estimated to number in excess of 10 million users worldwide.
Please attend this interactive discussion and participate in a valuable conversation about success and failure in CRM. There’s no cost but you must register in advance.
Topic: Achieving CRM success: An IT failures virtual town hall meeting
Date and Time: Wednesday, October 7, 2009, 12:00 noon -1:00 PM, Eastern Time. The registration page lists international telephone numbers.