Special Feature
Part of a ZDNet Special Feature: Small Business TV - Video Series

Video: Customer relationships: It's all about the data

Paul Leary, president of the wine and lifestyle brand Bespoke Collection, talks about the tools his business uses to build long-term customer loyalty.

Building customer loyalty is all about data Paul Leary, president of the wine and lifestyle brand Bespoke Collection, talks to ZDNet's Stephanie Condon about the tools his business uses to build long-term customer loyalty.