Cyber Monday: $32 billion at stake

Not to be outdone by traditional brick and mortar's promotional 'Black Friday' kick-off to the U.S. retail industry's 'most wonderful time of the year', holiday gift buying, Cyber Monday promotions are aimed at driving consumers to their computers, rather than to the malls.

Today marks the official start of the online holiday shopping season for Shop.org, the “association for retailers online.” 

Not to be outdone by traditional brick and mortar’s promotional “Black Friday” kick-off to the U.S. retail industry’s “most wonderful time of the year”, holiday gift buying, Cyber Monday promotions are aimed at driving consumers to their computers, rather than to the malls.

A lot is at stake, a potential $32 billion online holiday bounty, according to Jupiter Research (see “Today’s Links on eCommerce:$32 billion holiday, Google Checkout, safe shopping”). 

Shop.org estimates that more than 60 million people will buy holiday joy today, online. Many already are, apparently; the CyberMonday mall developed to showcase promotions from over 400 ecommerce players has not been accessible this morning. 

Cyber Monday frenzy is expected to affect office life today, as well (see “Google Checkout: Cyber Monday impacts U.S. workers”): 

40% of employed U.S. adults say they'll be doing at least some of their online holiday shopping from work this year, with 1 in 4 of those shoppers logging on to track down that perfect gift on Monday, November 27 (57% plan to shop during coffee and lunch breaks, while 34% will wait until the end of the workday). 

Google has initiated its own dedicated Cyber Monday promotional push to drive consumers to Checkout enabled merchants, touting “one login for all your holiday shopping.”

WHERE WILL YOU BE SHOPPING THIS HOLIDAY SEASON: TAKE THE POLL!