Has Brad Garlinghouse, a Yahoo senior vice president, shaved a Y in the back of his head? Does Garlinghouse bleed purple and yellow? Is he on an anti-peanut butter crusade?
The Wall Street Journal put forth such “essential and relevant information,” in yesterdays WSJ.com “free feature.”
The WSJ “story” headlined “Yahoo Memo: The 'Peanut Butter Manifesto,' does not carry a byline and consists of the following two lines of WSJ copy:
An internal document by Brad Garlinghouse, a Yahoo senior vice president, says Yahoo is spreading its resources too thinly, like peanut butter on a slice of bread. Full text of the document is below.
The WSJ says of its editorial policies:
The Journal is committed to separating news and views..Everything at the Journal is done with full awareness that its readers are discriminating people.
How can its readers “discriminate” if the WSJ does not disclose how it came into possession of the Yahoo “document,” why Garlinghouse wrote it and who were its intended recipients?
Did Yahoo provide the “document” to the WSJ for full republication?
Did the WSJ obtain the “document” from unauthorized sources, either inside or outside of Yahoo?
Did Yahoo write the “document” specifically for publication in the WSJ?
Why did the WSJ publish the “document” verbatim as a “story”?
One thing is certain, the WSJ is using the “document” to tease an upsell to WSJ paid subscriptions.