Business
Doc Searls and the Live Web
Doc Searls gave a brilliant closing keynote at the Syndicate conference, not so much for its open-ended conclusions but for the concepts and metaphors that he conjures up. He unpacks his notion of the "Live Web" and envisions a time in which users demand advertising (it may not be called that)--it matures into something useful, in demand, participatory and with 100-percent clickthrough.
![zd-defaultauthor-dan-farber.jpg](https://www.zdnet.com/a/img/resize/7a46472de14e7cdb67d372a5c496156ef36d0759/2014/12/04/24ebf345-7b65-11e4-9a74-d4ae52e95e57/zd-defaultauthor-dan-farber.jpg?auto=webp&fit=crop&frame=1&height=192&width=192)
Doc Searls gave a brilliant closing keynote at the Syndicate conference, not so much for its open-ended conclusions but for the concepts and metaphors that he conjures up. He unpacks his notion of the "Live Web" and envisions a time in which users demand advertising (it may not be called that)--it matures into something useful, in demand, participatory and with 100-percent clickthrough. Renee Blogett has the highlights on Doc's keynote. Hopefully the slides will be online soon. Doc also interviewed Sun's Jonathan Schwartz, which David and I blogged.