DocuSign has announced its intentions to acquire Cartavi, an online document management service for real estate professionals.
The acquisition is the result of an 18-month strategic partnership between both parties.
In essence, DocuSign is aiming to tackle the real estate industry with a "one-stop shop" for brokers, agents, buyers, and sellers.
The game plan is to integrate Cartavi with solutions from real estate forms software provider zipLogix. DocuSign is the preferred digital signature option for zipLogix.
Thus, customers utilizing products from all three companies will be able to do so in one spot via desktop and mobile channels. DocuSign assured that future integrations are on the way to enable real estate transactions to close faster.
For now, DocuSign described that even individual agents can use Cartavi's cloud-based collaborative solutions to get started immediately and then expand services to other agents and offices as needed.
While DocuSign acknowledged that this acquisition most immediately addresses the real estate vertical, the electronic signature business asserted it will also have some ramifications for online transaction collaborations in general.
Once the merger is complete, Cartavi will officially change its name to "Cartavi, A DocuSign Company." Each side will continue to operate within their existing office spaces.
Financial terms of the deal have not been disclosed.