eBay, today, announced it would expand to 50 the number of items sellers may list for free on its marketplace and offered additional incentives to make it cheaper and easier for sellers to use the auction platform.
eBay's new pricing kicks in April 19 and "builds on a series of free-listing promotions in 2010 that drove significant increases in both new listers and listings," the company said in a statement.
"As we look toward the future of commerce, eBay is positioning small sellers and larger merchants alike for growth, and connecting them with shoppers excited about their great deals and terrific service," said Christopher Payne, senior vice president and head of eBay North America. "We are listening to our customers and continue to tailor pricing to ensure the success of our sellers, and make eBay more convenient, accessible and relevant to their customers."
The company also announced reduced rates for its Final Value Fee rates for Store and Fixed Price sellers (effective in July) to encourage merchants who offer free or low-cost shipping options.
eBay's marketplace, the company's primary product, has been losing marketshare and is expected to lose more in 2011. Put together, the new pricing plans make it easier for sellers to get their items online and for sell and get buyers shopping, the company said.
eBay's new pricing eliminates the upfront cost for consumers to list auction items on eBay and aligns incentives for eBay sellers to offer free and low-cost shipping. The pricing changes expand on updates announced in January 2010 and more closely align eBay's success with its sellers, while continuing to give shoppers the best deals online.