EMC on Wednesday launched a Greenplum data-warehousing appliance designed to take on the likes of IBM's Netezza, Oracle's Exadata and Teradata.
The launch comes 75 days after EMC acquired Greenplum. Scott Yara, former chief executive of Greenplum and now vice president of products at EMC, said the EMC Greenplum Data Computing Appliance is akin to what Google did with Nexus One. EMC's general aim is to give the industry a reference architecture to run Greenplum's software.
As companies eye more analytics and data crunching, big technology vendors are entering the market. Yara said EMC is looking to differentiate itself in a few ways. EMC is committed to selling Greenplum as a software-only option. It also claims to be more open than other options, because EMC's Greenplum appliance is based on industry-standard server and networking parts and software that can run on any hardware.
For more on this ZDNet UK-selected story, see EMC launches Greenplum appliance on ZDNet.com.
EMC has launched a Greenplum data-warehousing appliance designed to take on the likes of IBM's Netezza and Oracle's Exadata. Photo credit: EMC/CNET News