EMC World kicks off with new cloud offerings

Things are kicking off at EMCWorld this morning, before the keynote speeches, with news from EMC and partners about high-capacity storage services that provides a scalable, hybrid model.When it comes to enterprise storage on the cloud, there are two clouds to consider: the "private" cloud behind a company's firewall and the Web-based cloud.

Things are kicking off at EMCWorld this morning, before the keynote speeches, with news from EMC and partners about high-capacity storage services that provides a scalable, hybrid model.

When it comes to enterprise storage on the cloud, there are two clouds to consider: the "private" cloud behind a company's firewall and the Web-based cloud. The company today announced EMC's Atmos onLine, a new Internet-based offering that builds on EMC Atmos, a build-your-own-cloud storage offering that was announced last year.

The company also announced an offering that allows users to move data between the clouds - a process it's calling "federation."

The idea is that, within a company, there are capabilities to manage both the internal and external cloud, keeping critical data off the Internet but still accessible via the internal cloud. The company called the federation a "critical step" in the greater adoption of the cloud, recognizing that customers are reluctant to move all of their data to the cloud.

Joining EMC in its briefing was AT&T, which announced its Synaptic Storage as a Service, an EMC-powered storage-on-demand offering that powers businesses with the ability to manage their data from any location using the Web. More importantly, it also gives the customers to pay on a usage model, with no contracts, limits or quotas.