Enforcing conformity

I think that a lot of the trouble we cause for ourselves is from confusing reality with how we want things to be. One way of doing this is to over simplify. Vendors of IT solutions are the most guilty of this. Startups latch on to one idea and then view the world through a single pass filter that makes all problems look the same. Established vendors assume that their customers are loyal to them and have already deployed their products everywhere. Even upper level management view their shops in broad categories. “We are a Microsoft shop