SMEs in Singapore are being offered an end-to-end solution that is aimed at being affordable and simple to use
by Samuel Quek
SINGAPORE - Software developer exo-net announced today that they will be offering its full suite of e-business solutions in Singapore from their new local office, which also serves as its regional hub into the Asia Pacific market.
The product range includes e-business engines like the exo-net 3000, and the exo-netASP, as well as e-business components such as easyshop, its integrated web-store.
Exo-net 3000 comes with the ability to do web-enabled accounting, customer management, a general ledger, management information, as well as the software to do e-business. Added functionality to cater for multi-currency transactions are also available as tools.
The solutions are developed on the SQL platform, and its open data structure also allows for integration of third-party applications.
The exo-net 3000 will cost around S$8000 to implement, with an additional S$2000 per user license. Training and support will be availed through resellers who are in turn trained by the local office.
The key concept behind the offerings is a centralized database that is accessible to an integrated end-to-end solution, therefore cutting down costs in resources such as time and manpower. The e-business engines can be accompanied by lava components such as a data converter or webstore, as well as a Java-based client.
A WAP solution is also available to allow executives to view reports from WAP-enabled devices. Exo-net intends to roll out a solution allowing for transactions over WAP soon.
Exo-net's solutions are aimed at the small-to-medium enterprises (SMEs), said Rowan Shaaf, global marketing director of exo-net. SMEs have been a little slow to take up technology, he said, and both the pricing strategy as well as the simplicity of the solutions should make the solutions attractive to them.
"Singapore is the first step of our globalization strategy," said David McKee Wright, CEO and co-founder of exo-net. "It is a critical market to us as Singapore is also driving advances in ASP product development. We aim to be the leading application vendor to ASPs, delievering a one-stop source for business applications and e-commerce capabilities over the Internet."
Exo-net is working closely with several partners in Singapore to make their product offerings more attractive to SMEs. It has signed an MOU with OCBC Bank to integrate the bank's corporate management e-banking system with exo-net 3000. The project will be spearheaded by OCBC's eSolutions banking unit. Exo-net is also aiming to tie-up with other partners for a direct debit payment gateway to complement its e-commerce applications.
The New Zealand company has signed up about 500 companies since its home market launch in August of last year. They plan to achieve S$10 million in sales for the next year.