Extrusion Prevention?????

I noticed that a new company in the IP protection business got financed last week. I am all for technology that can help prevent valuable information from leaking out of your network and getting exposed to the world but I have to take umbrage over the term being used for it. Extrusion Prevention???? I don't think so.

How about a good old three letter acronym? IPP for Intellectual Property Protection maybe?

Remember the raging debate over IDS? Intrusion Detection versus Intusion Prevention? The names said it all. I know what an Intrusion is and I would rather prevent than detect them and I certainly do not want to protect them as in Intrusion Protection System (ala Cisco). But an Extrusion is a geometric form projected along a line (usually straight) as in an aluminum channel section.

I feel for start-ups that need to create a distinct market that they can participate in. But Extrusion Prevention is just not going to work (the term not the technology). Data protection is what folks used to call this space, but that implies encryption. Hmmmm... encryption. What a good idea. Encrypt stuff.

BTW, I have been credited (inaccurately) with coining the term Intrusion Prevention. To set the record straight I heard the term first from ISS the summer before OneSecure, TippingPoint and Entercept announced their IPS products.