Facebook apologizes for spoiling Christmas, but Beacon's here to stay

A Facebook customer support representative responding to complaints posted on the Facebook "group" that MoveOn.org set-up as part of its anti-Beacon campaign, has aplogized for spoiling christmas!

Paul Janzer wrote: "we're sorry if we spoiled some of your holiday gift-giving plans", after a number of users were alerted to surprise gifts bought on their behalf through Facebook's new social ad-system. However, Facebook has no plans to scrap Beacon (although I never thought they would do), but, according to Janzer, they are listening to criticism and plan to make Beacon "more visible" so that users are clearly warned before posting information onto Facebook describing their interactions with partnering sites.

"Your feedback has made it clear that Beacon can be kind of confusing... To fix this, we are clarifying the way we inform you about a Beacon story before you decide whether or not you'd like to publish it on Facebook. We're also working on making the sites that offer Beacon more visible to you, both on Facebook and through visual cues, so you can determine which specific sites you can publish stories from."