Facebook Brazil hires new head

Former Unilever executive will have to fight the various legal battles the company faces in the country
Written by Angelica Mari, Contributing Writer

Facebook has hired former Unilever executive Marcos Angelini as the new head for its operations in Brazil.

With a background that includes 20 years of experience at Unilever, more recently as vice president for home care products in Latin America, Angelini will start at Facebook in May.

Angelini's marketing and sales experience will be useful to the social media company as it widens its presence within digital advertising with its Facebook and Instagram platforms.

But the new Brazil head will also have to be able to balance court demands with the company's pledge to protect the privacy of its users.

Last month, Facebook's Latin America head Diego Dzodan was arrested by the Brazilian police for failure to comply with court demands for WhatsApp messaging data, then released on the grounds that there was no concrete proof that he had been obstructing the course of justice.

As well as Dzodan's prison order, the initial injunction also included a daily fine to Facebook of R$1m ($273,000) if the company refused to release the data required for the criminal probe.

In December, Facebook-owned messaging app WhatsApp was also suspended for 48 hours for failing to comply with another court order to provide the police with information around a criminal case investigation.

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