Facebook said to launch standalone camera app with live video streaming

The app is aimed at helping users share more content.

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(Image: CNET/CBS Interactive)

Facebook wants to push itself further into photo and video sharing with the launch of another camera app, according to a report by the Wall Street Journal.

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The internal project is reportedly in prototype stages at the social network and could feature a designated live streaming feature.

At its F8 Developer Conference in April, Facebook highlighted its live streaming plans to be at the forefront of its large amount of products.

A London, UK-based Facebook team is working on the app and wants to supplement the main Facebook app by creating content, rather than just viewing it.

The social networking giant has been behind a big app push over the past two years, acquiring Instagram and launching several niche apps like Pages, Groups, and Moments as a way of testing new feature to see what sticks with its 1.6 billion users.

Even with growing user numbers, Facebook has seen a decline in sharing.

Industry publication The Information reported earlier this year that "original broadcast numbers" were down 21 percent in mid-2015, compared to the prior year.

Facebook already has a camera app, could another one with live streaming as its banner feature be enough?