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Innovation

Facebook users not talking about Rick Santorum (infographic)

The remaining four candidate for the 2012 Republican Party presidential nomination do battle tomorrow. Facebook data from the last 30 days may shed some light on what will happen.
Written by Emil Protalinski, Contributor on

The U.S. Republican presidential campaign is narrowing in on the final candidates for Super Tuesday, and Facebook data is already showing some indication of what might happen. Rick Santorum is seeing as significant lack of Facebook users talking about him, even after his major spike in new Likes on February 7 when he won Missouri, Minnesota, and Colorado.

If you don't follow U.S. politics, or you're not from the U.S. like myself, Super Tuesday refers to a day in February or March of a presidential election year when the greatest number of states hold primary elections. Tomorrow, nine states will be selecting delegates to national conventions at which each party's presidential candidates are officially nominated.

As you can see in the infographic above, Socialbakers conducts research that measures social media performance and content as it correlates to key campaign milestones and events. The latest study analyzed major campaign milestones throughout the past 30 days to identify how major events impacted Facebook engagement and popularity. The findings show a correlation between Facebook performance with events such as Romney's win in Florida, Santorum caucus success, and Romney's win in both Michigan and Arizona.

If you prefer text, here are the past 30 days of campaign in Facebook performance:

  1. Romney: 109 total posts, 682, 328 total Facebook user interactions.
  2. Santorum: 268 total posts, 513,130 total Facebook user interactions.
  3. Paul: 50 total posts, 508,879 total Facebook user interactions.
  4. Gingrich: 52 total posts, 303,991 total Facebook user interactions.

Facebook user interactions include engaging Facebook posts (measured by number of Likes and comments), total number of Likes, Likes gained, "People Talking About," and most frequently discussed topics.

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