First published 6 February, 1997
"We're in a war for consumer eyeballs with the television," said Grove. "Our advantage is inherent interactivity. Our disadvantage is that, particularly with moving images, the TV looks and sounds a lot better. We have to provide a superior consumer experience, while maintaining interactivity. We're re-engineering the platform - the bus platform especially and supporting the accelerated graphics port (AGP)."
Grove said the Internet experience will become more realistic, boosting the service industry along the way: "Increasing computer power will mean we can have things like shopping malls and tellers resembling the reality around the consumer."