For Ford, in-car entertainment is a big priority and a differentiator for its new Fiesta. As noted in our previous Q&A with Ford's K. Venkatesh Prasad, head of infotronics research and the advanced engineering team at the automaker, the company is aiming to roll out similar programs at other universities. The aim: Create an in-car entertainment ecosystem and harness brainpower.
These experimental apps all revolved combining social networks, geolocation data and vehicle specifics to be useful. For the class, Ford initiated the course, provided expertise, brought in partner support from Microsoft and Intel and gave developers a framework to build the apps. The effort is part of what Ford calls the American Journey 2.0, which aims to collaborate with students.
The winning app is dubbed Caravan Track and will be tested in a Ford Fiesta headed from Ann Arbor to Maker Faire, a Silicon Valley ideas festival. The road trip will consist of two Fiestas, one loaded with student apps and another with Ford engineers, who will also have tests.
T.J. Giuli, a research engineer with the infotronics team in Ford Research & Advanced Engineering, made the following points in an interview:
Students had a lot of outside class learning to catch up with industry-specific technologies. Specifically, the students had to learn Fiestaware, a platform based on Microsoft Robotics Studio. The hardware was a European Fiesta with 3G network connectivity. The 3G/4G connectivity was provided by Sprint. If this Fiesta were production there would be a tethering scenario where you could plug in your smartphone for wireless data access, said Giuli.
The main programming platform was C#. "Students know of it, but haven't studied it since they focus on Java or C++," said Giuli.
Principles in the class revolved around voice as well as touch interfaces. Most students went with touch interfaces rather than voice. Giuli said it's unclear whether voice APIs were harder to use or touch was simply more appealing.
Apps had to cater to user driven interaction and any task should be completed in 20 seconds.
And here's the rundown of the apps:
Caravan Track was the winning app. The app allows clusters of vehicles traveling together to track each other. Users identify a route on a Web site and can then track each vehicle down to the fuel level and speed as well as road conditions and hazards.
Fuel Tracker gives real-time feedback about fuel economy and driving habits based on past drivers on a specific route. App users upload results, compete for top fuel economy and share suggestions.
The GreenRide Challenge finds and matches potential carpool passengers via Facebook. Points are awarded for ride sharing. If this app went to production, Giuli said there would need to be more work on limiting friends and networks for safety.
Listen. Speak. Rate. Share. This app provides users in-car audio reviews for various points of interest and connects them with social networking sites.
NostraMap collects data about road and traffic conditions and gives drivers a heads-up about accidents, construction and other hazards.
Points-of-Interest uses a recommendation system to point drivers toward locations and businesses that match their interests.