Business
Freemium: The first business model of the 21st century
At the Revenue Bootcamp Conference in Mountain View, Calif., Chris Anderson, author of "Free: The Future of a Radical Price," discusses how different companies use the free-to-premium, or freemium model to not only make money, but often keep customers at a higher rate than fully paid services.
![larry-dignan-eic.jpg](https://www.zdnet.com/a/img/resize/ad5eaccb545ef683588243a9891d5f678df042df/2017/04/26/eb462fe7-e39e-43ba-abbd-c4ca2442306e/larry-dignan-eic.jpg?auto=webp&fit=crop&frame=1&height=192&width=192)
At the Revenue Bootcamp Conference in Mountain View, Calif., Chris Anderson, author of "Free: The Future of a Radical Price," discusses how different companies use the free-to-premium, or freemium model to not only make money, but often keep customers at a higher rate than fully paid services. There are many economies--ones of status, time, information and more--and the trick is to get people to trade their money for one of them.