"Design is the way that we're going to be able to make [electric vehicles] tangible," Behar said at the launch event in San Francisco. "They're really going to be the physical way that people actualize their experience -- how they're contributing to saving energy; how they're participating."
"People want it to be easier. They want it to be simpler. A simple, great experience that changes their mind."
Behar said he designed it to feel "as far away as possible from the gas station."
"Instead of parking meters, you will have charging stations," he said. "This is easy to get along with, I think. Easy to see it appear on the streets."
Here's a video about it:
The GE WattStation will be available globally in 2011. GE says it will unveil a specialized home version of the charger later this year.