Business
Getting green consumers to take action
At the Green: Net '09 conference in San Francisco, Erin Carlson, director of Yahoo for Good, breaks down the demographics of green-minded consumers who visit the Web site. She says most people need something exciting to grab their interest--what she calls the dessert. Then the service can slip in useful information (the broccoli) to educate and inform readers on real issues.
![zd-defaultauthor-zdnet-staff.jpg](https://www.zdnet.com/a/img/resize/7087afe5cd89377807bbbc5fd0463fbab2ff251b/2014/12/04/e51c8bfa-7b73-11e4-9a74-d4ae52e95e57/zd-defaultauthor-zdnet-staff.jpg?auto=webp&fit=crop&frame=1&height=192&width=192)