General Motors and eBay are reportedly ending their online sales partnership after the experiment didn't deliver car buyers to dealers and led to some confusion.
According to the Wall Street Journal, the seven-week eBay experiment for GM is ending. Why? The marketplace didn't move vehicles.
Among the potential reasons:
- Consumers were confused about opening bids;
- Sales leads were disappointing;
- Dealers garnered interest, but little else.
Source: GM, eBay pull plug on online car sales: Was it too early? on Smart Planet