"Almost half (47%) of smartphone owners are now using their mobile devices to ‘showroom’ and browse for an item whilst out shopping... Smartphone owners are also increasingly using their mobiles to read customer or product reviews when in-store (47%) as well as price checking other retailer’s websites (39%). 29% of smartphone owners have also used their mobile to purchase or order a product if an item was out of stock in store."
Yes, Brits use the word "whilst." Quaint, isn't it? But I digress.
Full disclosure: I live in the U.K., and I'm among the 53 percent of people who have not gone a-showrooming.
But I like the sound of it. I'll try it. First I might have to upgrade from my BlackBerry, a device which, as much as I like it, goes catatonic whenever it gets near the Internet.
Once I resolve that situation, I'll be more forceful in my attempts to strike deals with uniformed sales clerks. Yes, I will turn computer and bike shops, department stores, clothing boutiques, sporting goods giants, you name it, into nothing more than a sheesha stall at the kasbah.
Hail showrooming! Bring on the Bazaar Economy!
Photo of phone is from IntelFreePress. Best Buy from Clive Darra. Both via Flickr