Google Android ecosystem explodes: 11 phones account for 96% of traffic
Oh, when the Droids go marching in Oh, when the Droids go marching in Schmidt, how I want to be in that number When the Droids go marching in
Eleven devices accounted for 96 percent of Android OS traffic in March 2010, according to a new survey.
That's up from just two devices in Sept. 2009, according to AdMob's latest Mobile Metrics Report.
According to the report, the diversity of Android devices is increasing, no doubt driven by the launch of new device: in March 2010, there were 34 Android devices from 12 manufacturers available.
But 11 of those devices accounted for 96 percent of all Android traffic. As you might expect, Motorola and HTC led the charge, with 44 percent and 43 percent of traffic, respectively.
As you may have guessed, the Motorola Droid was the leading Android handset in March, generating 32 percent of Android traffic.
Conversely, Google's Nexus One drove only two percent of Android traffic.
Fifty-four percent of Android traffic came from devices with a QWERTY keyboard.
Here's a (rather shocking, if you ask me) breakdown of Android usage by OS:
- Android 1.5: 38 percent
- Android 1.6: 26 percent
- Android 2.0/2.1: 35 percent
Meanwhile, here's the OS breakdown for Apple iPhone devices:
- iPhone original: 2 percent
- iPod touch 2G: 25 percent
- iPhone 3G: 20 percent
- iPhone 3GS: 39 percent
AdMob reports that iPhone 3GS traffic share increased 9 percentage points in the last seven months, and total worldwide traffic in its network increased 18 percent month-over-month.
Note on methodology: AdMob stores and analyzes handset and operator data from every ad request in its network of more than 18,000 mobile Web sites and iPhone, Android, webOS, and Flash Lite applications to optimize ad serving. AdMob share is calculated by the percentage of requests received from a particular handset.