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Google, Apple surge in customer satisfaction rating

Google and Apple were among the big winners in the University of Michigan's second quarter American Customer Satisfaction Index.The index, released Tuesday, found that overall satisfaction among consumers fell 0.
Written by Larry Dignan, Contributor

Google and Apple were among the big winners in the University of Michigan's second quarter American Customer Satisfaction Index.

The index, released Tuesday, found that overall satisfaction among consumers fell 0.1 percent to 75.1 on a 100 point scale.

Among the key technology movers highlighted in a statement:

  • Apple lead the personal computer industry with a score of 85, an all-time high. Apple is outpacing rivals by a wide margin as Dell was second with a score of 75 followed by HP (73) and Gateway at 72. ACSI said Windows Vista has hurt PC vendor scores. One thing to watch in the next quarter will be Apple's score given the MobileMe woes and iPhone 3G connection problems.
  • Google won the e-business category easily with a score of 86, which is well above Yahoo's tally of 77, which fell 3 percent. E-business sites overall had a score of 79.3. Microsoft's MSN was flat at 75.

Here's the breakdown cobbled together from the spreadsheet ACSI sent. It's the second quarter scores and year over year change:

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