Google begins selling Nexus One for AT&T, Rogers

Google launched its Nexus One smartphone in January 2010 with only T-Mobile 3G bands. Today that all changed when it announced a new Nexus One handset that is compatible with 3G bands used by AT&T in the U.S. and Rogers in Canada:

Starting today, an additional version of the Nexus One is available from the Google web store that is compatible with AT&T’s 3G network. This new model can be purchased as an unlocked device without a service plan. In addition to AT&T’s 3G network, this device will also run on Rogers Wireless in Canada. And like the first version of the Nexus One, it can be used with most GSM operators globally.

The announcement puts AT&T in the unique position of offering both the iPhone and the Nexus One. The white-hot Nexus One could be the lifeline it needs and a hedge against its exclusivity expiring and Apple taking the iPhone 4.0 to Verizon Wireless.

The announcement also means that AT&T subscribers will conceivably have the option of switching (upgrading?) to a Nexus One when their iPhone contract expires or when eligible for a handset upgrade. I can almost see the Google "Switchers" campaign now.

The announcement also means that Google is now competing even harder with the iPhone.