Eric Schmidt may have suffered a sense of humour failure last year when a reporter from ZDNet UK’s sister site CNET News.com Google’d some supposedly personal information about him and published the results- but he was on fine form today – almost jolly. To illustrate the point that as advanced as Google is, there is still a long way for the company to go – he used the example of someone typing “Paris is hot “ into his firm’s search engine:
“We are trying to close the gap between what we want and what we type. If I type ‘Paris is hot’ am I talking about the fact its hot here or the lady in California?”
In a press conference that lasted over an hour – including a very extensive QA – Schmidt said the Google wanted to get closer to being able to answer theoretical questions such as “Where should I go to college? Or What should I do today”. These depend on Google knowing more about the time and context of question – something that Schmidt claimed that it is currently weak at.