focused on using broadcast viewing to automatically present relevant information on a web browser…The system could keep up with users while they channel surf, presenting them with a real-time forum about a live political debate one minute and an ad-hoc chat room for a sporting event in the next. And, all of this would be done without users ever having to type or to even know the name of the program or channel being viewed.
Taking this further, we could collect snippets from the web describing the actors appearing in a movie or present maps of locales within the movie as it takes place (no matter if users are watching it as a live broadcast or as a recoded broadcast).
Google is currently recruiting software engineers for television applications:
Software Engineer, Television Technology - Mountain View. This position is based in Mountain View, CA. Multiple positions available in Mountain View, CA
Software Engineer, Television Technology - Seattle/Kirkland. Multiple positions available at our Seattle Engineering Center located in Kirkland, WA
Google's designs on the $74 billion TV ad market follow its targeting of the $20 billion plus radio ad market.
Google has recently integrated AdSense with its dMarc Broadcasting operations and believes it is on the cusp of “revolutionizing” the radio advertising business, and continuing to grow Google profits.
Google CEO Eric Schmidt, at last months Q2 earnings conference call, reconfirmed:
we are in the search business, so we need all of the information. We want to partner with people to get information so our search end users can see it.
We're also in the advertising business, and we'd like to provide advertising services to people who have their own proprietary content. So depending on where we are in that spectrum, we either do an advertising deal or a content deal or a hybrid deal.
But ultimately our goal at Google is to have the strongest advertising network and all the world's information, that's part of our mission.