As announced by Google engineer and "usable security researcher" Adrienne Porter Felt on Twitter, the newest designs for malware and phishing site warnings from Google Chrome have gone out on the Canary and Dev channels.
Google Safe Browsing is a service that maintains blacklists of URLs of sits that contain phishing and malware. It provides an API for other software to use, and is used by both Apple Safari and Mozilla Firefox. Microsoft uses their own SmartScreen service.
When Chrome encounters a site which Safe Browsing says is malicious, it raises an interstitial warning page like those below. Firefox and Safari have their own warning pages. The new Chrome warning pages are only on the Dev and Canary distributions, not the Beta or Stable.
This will be the new malware warning page:
This is the old malware warning page:
This will be the new phishing warning page:
This is the old phishing warning page:
The new designs are simpler, but perhaps the absence of the cartoon image is intended to induce the user to take the warning more seriously.