Google Checkout desperate? Touts $25 new merchant bounty
Google’s preferred modus operandi for new product rollouts is generally "limited by invitation only betas" which serve to further elevate the perceived desirabilty and cachet of Google services. Google Checkout, however, can’t even seem to buy its way into the business.
Google Checkout is a high-profile, dual-pronged attempt by Google to both solidify and bolster its text ad business, responsible for 99% of its revenues and 100% of its $113 billion market cap, and to reduce its reliance on same advertising juggernaut for future growth.
The company’s much ballyhooed Goggle Checkout, however, is proving to be not only another failed Google attempt at diversification, but, more significantly, a strategic miscalculation that risks alienating Google advertisers, turning off Google users and souring its relationship with perhaps its biggest customer: eBay.
Google Checkout's lackluster track record is leading Google to agressively hawk the payment service via an affiliate program style merchant referrer bounty pogram providing "incentives" to those bringing Google a Checkout merchant:
Google Checkout Merchant Referral Program Earn cash for bringing Checkout to your merchants
If you're a developer, e-commerce provider, web designer, or any other business or individual that maintains relationships with online merchants, you can earn cash for helping your merchants get up and running with Google Checkout.
Get paid for every merchant you sign up.
For one year, you will earn 0.5% of all Google Checkout sales processed by the merchants you refer.
You will earn an additional $25 for each merchant you refer in one year that processes at least $500 in sales and 3 transactions with Checkout.
Google's preferred modus operandi for new product rollouts is generally exclusive "limited by invitation only betas" which serve to further elevate the perceived desirabilty and cachet of Google services.
Google has so miscalculated with Checkout, however, that it can't even seem to buy its way into the business.