Google unified its various enterprise cloud services under one moniker, Google Cloud, but perhaps its biggest move is getting its integration and customer service story straight.
As noted by Stephanie Condon, Google lumped its various enterprise lines under Google Cloud. In short, Google Cloud chief Diane Greene said her unit now is "the full power of Google in the Cloud." Indeed, Google had Google for Work, Google Cloud Platform, and Google Apps, Enterprise. Now it's all Google Cloud.
Rebranding is one thing; unifying Google services in a way that will resolve ongoing questions about how serious the search giant is about the enterprise is another. The questions about Google Cloud as an enterprise partner have dissipated, according to Greene. But Google's reputation for being in perpetual beta have hampered its standing as with a company where a CIO is going to go all-in for infrastructure.
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Time can alleviate those concerns. But case studies, customer wins, and better service can alleviate lingering questions a lot faster.
That's why Google Cloud's moves to scale its integration efforts, create templates for success, and engage large integrators are critical.
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Among the moving parts:
None of these aforementioned moves are going to capture the imagination. Google already has capturing your imagination down well. What Google has lacked in the enterprise is the basic blocking and tackling needed to create quality customer engagements. In the end, the basics are going to go a lot farther than new technology in determining Google Cloud's success.