Google, Federated Media target NYC ad sales

New York, New York: If you can make it there, you'll make it anywhere.
Written by Donna Bogatin, Contributor

From California dreaming to the Big Apple: New York City, the media and advertising capital of the world, is a prime ad sales target for Silicon Valley based Google and Federated Media Publishing.

In “Google's new vertical, offline initiatives: NYC ad sales push” I present Google’s plans to fill over 100 positions in its NYC office, including 34 in advertising sales.

Below is a representative Google sales job spec for Account Executive, Google Audio - New York:

To sell, lead, and manage the development of region, and multi-city advertising solutions for our customers. This individual should be able to establish relationships with agency network and clients directly as well as align the region’s sales operations with the direction, vision, systems, standards, and expectations of Google Audio overall operating philosophy.


Additionally, he/she will create the strategic sales plan for the region and drive the total region’s sales efforts and consistently attain opportunities. Responsibilities:

• Sell network, national agency accounts, transactional advertising solutions, and client direct accounts, including custom built advertising solutions.
• Build and maintain strong knowledge of Google Audio media products, solutions, and technology.
• Research, position, and brand, Google Audio to Buyers, Planners, Account Supervisors, Principals, and direct clients.
• Create and amplify expectations, standards and values of Google.
• Represent Google Audio at local/regional marketing and advertising conferences as well as seminars, where applicable.
• Develop strategic direction and plan for the region’s sales efforts.
• Create customer service plans for all agency and direct clients.
• Cultivate new relationships at all levels to gain depth of agency, direct key and target accounts.
• Track all regional revenue and performance.

John Battelle posted the following notice August 2 for the Federated Media advertising platform:

Looking for Account Executives in NYC


Source: FM

We need some good people to work with as we open in the Big Apple:

We're looking for high-energy account executives with at least 3 years of online advertising sales experience. The perfect candidate will have a feel for how Blogs/ Web 2.0 are impacting media AND existing relationships with media buyers & advertising clients. Required skills include fluency with media-buying terminology (eg, CPM v. CPA, reach v. frequency, GIF v. Flash), familiarity with online ad-serving platforms (eg, Doubleclick's Mediavisor), proficiency with Excel and Powerpoint. Must be a clear and concise communicator. The position will report to FM's Eastern Director of Sales.

New York, New York: If you can make it there, you'll make it anywhere.


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