In the never-ending effort to make it easier for users to switch between smartphone platforms, Google on Wednesday announced it has updated its Switch to Android app for the iPhone. The update is a big one, as it removes the requirement that you move your data to a Pixel phone.
More specifically, the app will move your free apps, contacts, photos, videos, call history, music, and messages from iPhone to Android.
Apple and WhatsApp recently announced the two companies worked together on making it possible to transfer your WhatsApp account, complete with conversation history, using the Move to iOS app from Android to iPhone.
Seeing both Google and Apple make it easier for users to move between the two platforms is a great thing to see. Granted, there are still areas where you're surely locked into a platform — such as iMessage — but the fact that your personal information is freely moved between the platforms is a win for consumers.