Our American democracy is not the only guaranteed winner in what I am calling the “USER GENERATED POLITICS” campaign 2008. Google is already winning, big time.
Last month, I underscored “Google already winner in Clinton presidential bid,” analyzing the Google AdWords keyword bidding race amongst television networks and newspapers to “win” prized placement within the “Sponsored Links” of the number one search engine’s SERPs relating to searches for news on “Hillary Clinton.”
As the presidential contenders increasingly declare their candidacies, Google’s winnings increase as well.
Since Hillary Clinton announced last month, Joe Biden, Rudy Giuliani and Barack Obama have also announced their official presidential intentions.
Is Google the 51st battleground state?
A search at Google.com for “Hillary Clinton” today yields a “Sponsored Link” for Democratic competitor Barack Obama:
Commercial endeavors riding the Clinton coattails are also helping Google raise funds for itself via AdWords:
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A search for “Rudy Giuliani” yields “Sponsored Links” for “Join Rudy 2008” and Republican competitors John McCain and Mitt Romney:
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Google is also riding the presidential campaign 2008 coattails throughout the Web via its ubiquitous AdSense network, serving up contextual ads for campaign Websites, news organizations, political ecommerce sites…
STAY TUNED TO THIS DIGITAL MARKETS BLOG FOR CONTINUING COVERAGE OF WHAT I AM CALLING “USER GENERATED POLITICS” 2008
More in this Digital Markets Special Series:
Is Obama’s social network anti-social? and
Hillary TV: Will ‘User Generated Politics’ get Clinton to the White House? and
Social media conversations: Talking or selling?