Google wins big as Hillary Clinton and Barack Obama battle
Our American democracy is not the only guaranteed winner in what I am calling the “USER GENERATED POLITICS” campaign 2008. Google is already winning, big time.
Last month, I underscored “Google already winner in Clinton presidential bid,” analyzing the Google AdWords keyword bidding race amongst television networks and newspapers to “win” prized placement within the “Sponsored Links” of the number one search engine’s SERPs relating to searches for news on “Hillary Clinton.”
As the presidential contenders increasingly declare their candidacies, Google’s winnings increase as well.
Since Hillary Clinton announced last month, Joe Biden, Rudy Giuliani and Barack Obama have also announced their official presidential intentions.
SEE: Barack TV vs. Hillary TV: Obama ‘08 announces, ‘the campaign is about you’
Joe Biden has 226 MySpace friends: Can he connect?
Presidential Campaign 2008: Rudy Giuliani ‘In to win’ too?
Is Google the 51st battleground state?
A search at Google.com for “Hillary Clinton” today yields a “Sponsored Link” for Democratic competitor Barack Obama:
BarackObama.com
Join Team Obama
Obama for America
barackobama.com
More in this Digital Markets Special Series:
Is Obama’s social network anti-social? and
Hillary TV: Will ‘User Generated Politics’ get Clinton to the White House? and
Social media conversations: Talking or selling?