Google-Yahoo search test an alleged hit; Squeezes Microsoft
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According to the Wall Street Journal (Techmeme), Yahoo found that its limited test with Google went just swell. So swell that Yahoo may increase the amount of inventory it allows Google to use. Yahoo and Google teamed up on April 9. The Journal story cited people familiar with the matter. Translation: That's Yahoo.
Yes, the Yahoo-GoogleAntitrust concerns about a Google-Yahoo search deal? No need to worry about that--yet. Meanwhile, this Google partnership plays well with AOL, which could wind up merging with Yahoo somehow. Actually that AOL deal isn't as dumb as it may appear.
In any case, it's no coincidence that Yahoo and Google have finally found love. Microsoft CEO Steve Ballmer issued his ultimatum almost two full weeks ago. The clock is ticking and closure has to come soon.